Baby Expo 2025 Breaks Records and Rebrands for 2026

Dubai, UAE – The Baby Expo 2025, held at the Dubai World Trade Centre, concluded its second edition with unprecedented success, drawing over 14,800 attendees—a 33% increase from its inaugural event in 2024. This surge in participation underscores the expo’s growing significance as a premier platform for parenting and early childhood innovation in the Middle East.

The event hosted over 250 leading local and international brands, offering a comprehensive showcase of products and services across the mother, baby, and early years market. Over two dynamic days, exhibitors engaged with key buyers, distributors, retailers, parents, and expectant families, fostering a vibrant environment for both B2B and B2C interactions.

Ashleigh Lloyd, Co-Founder of The Baby & Kids Expo, remarked, “We’re incredibly proud of the success of The Baby Expo Dubai 2025. To see visitor numbers grow by 33% and a 70% rebook taking place on the show floor is a testament to the demand for a premium event within this space. The energy on the show floor was amazing—from meaningful conversations between brands and buyers to thousands of families discovering new products and services.”

Highlights from The Baby Expo 2025:

  • NextGen: Industry Leaders Summit: A new addition to the expo, this summit brought together thought leaders to discuss emerging trends and innovations in the parenting sector.

  • Mother, Baby & Child Awards: The inaugural awards ceremony recognized excellence and innovation among participating brands and services.

  • Educational and Interactive Sessions: Attendees benefited from a packed agenda of sessions across four stages:

    • Aster Pharmacy Main Stage: Hosted by King’s College Hospital, featuring expert talks on health and wellness.

    • My Baby & Me Stage: Focused on parenting journeys and experiences.

    • Blaura Expert Education Stage: Provided insights into child development and parenting strategies.Sahm+2motherbabychild.com+2Biz Today+2

    • The NextGen: Industry Summit Stage: Discussed the future of the parenting industry in the MENA region.

  • Family-Friendly Activities: The expo offered a range of activities, including celebrity interviews, exclusive deals, giveaways, and entertainment for all ages.

Transition to The Baby & Kids Expo 2026:

Reflecting its rapid growth and the evolving needs of the industry, organizers announced that the event will return in 2026 under a new name: The Baby & Kids Expo. Scheduled for April 30 to May 2, 2026, at the Dubai World Trade Centre’s Za’abeel Halls 4, 5, and 6, the rebranded expo will expand its focus to encompass the full childhood journey, incorporating toys and education alongside mother and baby products.

Ashleigh Lloyd explained, “This rebrand reflects the natural growth of the event and the evolving needs of the industry. What began as a baby-focused event has quickly grown into a broader ecosystem that serves the full parenting journey—from pregnancy through to childhood. This change allows us to better reflect our audience and exhibitors’ diversity.”

Strong Industry Support:

The success of The Baby Expo 2025 was bolstered by the support of esteemed sponsors and partners:

Looking Ahead:

With exhibitor bookings already underway, many brands have rebooked on-site to secure premium space and early access to promotional opportunities for The Baby & Kids Expo 2026. The expanded floor plan and new product categories aim to provide a more comprehensive experience for attendees, covering all aspects of parenting and childhood development.

For more information about The Baby & Kids Expo 2026, please visit www.thebabyexpo.com.

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