In an innovative step towards promoting both sustainability and consumer savings, e& UAE, in partnership with Kindred.co, has launched the “Save & Grow” programme. This initiative encourages UAE consumers to make eco-conscious purchasing decisions while offering them exclusive discounts across more than 9,000 online retailers. The programme is designed to align everyday shopping with global sustainability goals by contributing a portion of each transaction to tree planting and environmental initiatives in the UAE.
This collaboration marks a significant move for e& UAE as it continues its commitment to environmental responsibility while offering tangible benefits to its users. The “Save & Grow” programme not only helps users save money but also empowers them to contribute to the environment through simple, everyday shopping activities.
e& UAE’s Commitment to Sustainability
As part of its ongoing efforts to drive digital transformation and sustainable growth, e& UAE has always been at the forefront of promoting innovative solutions that go beyond telecom services. By integrating sustainability into its offerings, e& UAE ensures that its customers not only benefit from cutting-edge technology and services but also actively participate in environmental preservation.
With the launch of “Save & Grow”, e& UAE strengthens its position as a key player in the region’s sustainable development initiatives. The programme reflects the company’s broader mission to reduce its environmental footprint and support global efforts to combat climate change.
What is the “Save & Grow” Programme?
The “Save & Grow” programme is a unique collaboration between e& UAE, Kindred.co, and The Storey Group. Designed to encourage eco-friendly purchasing and savings, the programme links online shopping to environmental impact by promoting tree planting and other sustainability projects.
Key Features of the Programme:
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Exclusive Discounts Across 9,000+ Retailers:
Consumers enjoy discounts of up to 10% on products from over 9,000 online retailers, including popular platforms like Noon, Ounass, and Namshi. This offers shoppers an easy way to save money on a variety of products while supporting the planet. -
Contribution to Sustainability Projects:
A percentage of each transaction goes toward funding important tree planting and environmental sustainability projects. This collaboration supports both local and global efforts to reduce carbon emissions and increase green cover. -
Tree Planting Tracking:
The e& UAE app enables users to track their cumulative contribution to tree planting efforts, offering transparency and encouraging participation. Consumers can directly see the impact of their purchases, which makes it easier for them to continue making eco-conscious decisions. -
Smarter, More Sustainable Shopping:
Through tailored savings notifications and personalized shopping recommendations, the programme encourages users to make greener choices. This helps users adopt smarter purchasing habits while still enjoying the convenience of online shopping.
How Does the “Save & Grow” Programme Work?
The programme is simple and user-friendly. Here’s how it works:
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Sign Up:
Users must first register for the programme through the e& UAE app, which is available for both Android and iOS devices. -
Shop:
Once signed up, users can shop at over 9,000 participating online retailers. The discounts are automatically applied at checkout, allowing for seamless savings. -
Contribute to Sustainability:
As users make purchases, a percentage of the revenue generated is allocated to supporting tree planting and other environmental sustainability projects. -
Track Your Impact:
Through the e& UAE app, users can view how many trees have been planted as a result of their purchases. This feature enhances transparency and motivates users to make further contributions to environmental efforts.
Why Sustainability Matters in the UAE
The UAE, as a rapidly developing nation, faces significant environmental challenges, particularly in terms of water conservation, energy use, and waste management. While the country has made great strides in sustainable development, there is a growing need for initiatives that encourage environmental responsibility at every level of society, from individuals to corporations.
Programs like “Save & Grow” are critical for engaging consumers and fostering a culture of sustainability. By participating in eco-conscious shopping, UAE residents can directly contribute to creating a greener future for themselves and future generations. Moreover, the financial incentives provided through the programme make it even easier for consumers to align their shopping habits with their environmental values.
About e& UAE
e& UAE, the telecommunications arm of e&, is a leader in providing innovative digital solutions and services across the UAE. The company offers more than just traditional telecommunications services, expanding into areas such as health, insurance, gaming, and sustainability. With a commitment to sustainable growth, e& UAE aims to lead the region’s digital transformation while making a positive impact on society and the environment.
About Kindred.co
Kindred.co is a commerce media company that connects users with global retailers while offering loyalty and engagement solutions. The company is dedicated to supporting environmental and social causes, with 51% of its profits going to charitable initiatives. By promoting sustainable shopping practices, Kindred.co is driving change in the way consumers interact with brands and retailers.
About The Storey Group
The Storey Group focuses on large-scale reforestation, mangrove restoration, and afforestation initiatives. They specialize in integrating tree planting and environmental sustainability into corporate Environmental, Social, and Governance (ESG) strategies. Through its partnership with e& UAE and Kindred.co, The Storey Group is helping to restore the environment and contribute to global sustainability goals.
The Benefits for Consumers
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Financial Savings:
Through the “Save & Grow” programme, consumers can enjoy instant discounts on their favorite products, helping them save money while supporting eco-friendly causes. -
Environmental Impact:
Every transaction made through the programme contributes to tree planting, creating a tangible positive impact on the environment. The ability to track this impact encourages greater participation in the programme. -
Encouraging Smarter Purchases:
The programme encourages users to make informed, eco-friendly shopping decisions, which leads to a shift towards sustainable consumption patterns. -
Transparency:
With the ability to track environmental contributions via the e& UAE app, users can directly see how their spending is benefiting the planet.
Conclusion
The launch of e& UAE’s “Save & Grow” programme marks a significant milestone in the company’s commitment to sustainability. By offering consumers exclusive discounts and a chance to contribute to tree planting and environmental initiatives, the programme empowers UAE residents to make eco-friendly shopping choices. With the combination of financial savings and positive environmental impact, “Save & Grow” is an ideal way for users to actively support a greener future for the UAE and beyond.
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