Citi Developers is revolutionizing the UAE’s real estate landscape by seamlessly integrating robotics and artificial intelligence into its operations. Spearheading this transformation is Shahnawaz Chughtai, affectionately known as Shani, the Chief Brand and Innovation Officer at Citi Developers. With a multidisciplinary background spanning over two decades, Shani is blending design, technology, and strategy to reshape urban living experiences in the UAE.
Robotics and AI: A Real Estate Milestone
Citi Developers is the first real estate company in the UAE to implement robotics, marking a groundbreaking milestone in the industry. Shani expressed pride in these advancements, highlighting how they redefine customer engagement and operational efficiency.
The company has introduced AI-enabled reception robots capable of interacting in five languages and providing detailed project information. Delivery robots enhance hospitality by serving beverages to visitors, while show apartment robots offer remote property tours, enabling clients to explore homes from anywhere in the world.
Innovations in Progress
Looking ahead, Citi Developers is working on the House Support Robot, a multifunctional home assistant accompanying every apartment sold. This robot will perform tasks such as serving as a nanny cam, pet caretaker, floor cleaner, vegetable cutter, and an IoT-connected device to simplify daily living.
The company is also exploring 3D printing for construction, advanced property visualization tools, data-driven marketing strategies, and AI-driven operational workflows to boost efficiency and reduce costs. “Our vision is to transform real estate from a transactional business into a people-focused, technology-driven experience,” Shani stated.
The Future of Real Estate in the UAE
Shani believes that technology will accelerate the UAE’s real estate growth, with AI and automation streamlining processes and redefining customer experiences. Virtual property tours, smart home integrations, and robotics are just the beginning of what’s possible.
“In five years, such tech-enabled services will become the industry standard,” he predicted, offering a glimpse of a future where personalization and convenience take center stage.
The Role of Branding and Innovation
In a competitive market like the UAE, branding and innovation are key differentiators. Shani emphasized that real estate is not just about selling properties but also about building trust and creating memorable experiences.
“At Citi Developers, we focus on both our customers and our internal team. A strong brand builds credibility, while innovation keeps us unique and forward-thinking. Happy employees create happy customers, and this culture of excellence drives our success,” he explained.
Shani’s Inspiring Journey
Shani’s career began in Pakistan as a multidisciplinary artist specializing in fashion photography and creative storytelling. Over time, he expanded his expertise into branding, marketing, and business consultancy, working with leading fashion retail brands in Pakistan.
His transition to Dubai and his role at Citi Developers allowed him to apply his diverse experience to revolutionize the real estate sector. “Moving to Dubai was a natural progression, enabling me to merge creativity and strategy to achieve tangible results,” he said.
Driving Innovation with a Multidisciplinary Approach
Shani’s varied background enables him to address challenges from creative, strategic, and technical perspectives. His expertise in design thinking ensures customer-centric solutions, while his knowledge of AI and automation fosters the adoption of cutting-edge technologies.
This holistic approach ensures Citi Developers’ projects are both innovative and future-ready. “Our goal is to remain relevant today and lead tomorrow,” he noted.
Leadership Philosophy
Shani’s leadership philosophy is rooted in discipline, collaboration, and innovation. “I believe in fostering a culture where creativity flourishes, ideas are valued, and team members feel empowered,” he shared.
By prioritizing a positive internal culture, Shani ensures that Citi Developers delivers exceptional experiences to its customers.
Dubai as a Catalyst for Innovation
Working in Dubai has shaped Shani’s vision as a leader. The city’s ambitious and forward-thinking environment has inspired him to push boundaries and embrace transformative ideas.
“Dubai’s multicultural landscape and access to cutting-edge technology have broadened my perspective, reinforcing adaptability and vision as the cornerstones of leadership,” he concluded.
Citi Developers, under Shani’s leadership, is setting a new benchmark for innovation in real estate, offering a glimpse into the future of urban living in the UAE.
